FRANCHISE CONSULTANTGROWTH

Training & coaching for franchise consultants

Grow your pipeline.
Guide more buyers.
Close more deals.

Learn how to generate more franchise buyer leads, convert more conversations into qualified franchisor referrals, and help more candidates reach a confident ownership decision. Build a franchise consulting business with a clear plan for growth.

Build your growth plan See what you’ll learn

Lead generation. Candidate conversion. Sales skills. Business systems.

YOUR CONSULTING BUSINESSFOR CONSULTANTS

A stronger process.
From lead to close.

Know what to do at every stage of the buyer journey.

  1. 01Generate buyer conversationsReach people exploring franchise ownership
  2. 02Make better franchisor referralsUnderstand goals, readiness, and fit
  3. 03Keep qualified deals movingBuild trust, resolve concerns, and follow through
Learn it. Apply it. Improve it.
01   Lead generation02   Lead-to-referral conversion03   Deal progression04   Business growth

About Franchise Consultant Growth

Help buyers move forward.
Move your business forward, too.

Training for franchise consultants who want to turn their knowledge of franchising into a more productive, organized, and growing business.

Being a resource for buyers is only part of the job. You also need a reliable way to attract, qualify, nurture, and guide them.

I’m John Henning. I created Franchise Consultant Growth to teach franchise consultants how to strengthen the activities that drive their business: generating buyer leads, converting those leads into franchisor referrals, and helping qualified candidates move toward a franchise award.

Whether you’re getting started or growing an established consulting business, the goal is practical improvement. Learn to ask better questions, build a more consistent follow-up process, work more effectively with franchisors, and spend your time where it matters most.

John HenningFranchise Consultant Growth

What you’ll learn

The skills behind
a growing consulting business.

Learn how to connect your marketing, candidate conversations, referrals, and follow-up into one repeatable process.

01 / CLOSE MORE DEALS

Close more franchise deals.

Strengthen your sales conversations while helping candidates make informed decisions. Learn how to identify what is holding a buyer back and create clear next steps with the candidate and franchisor.

  • Uncover buyer motivations and decision criteria
  • Address concerns before opportunities stall
  • Build commitment to the next step
  • Stay involved throughout the franchisor process
02 / GENERATE MORE LEADS

Generate more franchise buyer leads.

Create a focused plan to get in front of prospective franchise buyers. Learn how to build interest, communicate your value as a consultant, and develop a more consistent flow of conversations.

  • Identify the buyers you want to reach
  • Write outreach that starts conversations
  • Build visibility through content and networking
  • Evaluate lead sources and improve your approach
03 / CONVERT LEADS TO REFERRALS

Convert more leads into referrals.

Move beyond the initial inquiry. Learn to engage buyers, understand their goals, and introduce suitable franchise opportunities with a clear explanation of why they fit.

  • Qualify financial readiness, timing, and goals
  • Build trust through discovery and education
  • Present relevant franchise options with purpose
  • Nurture undecided buyers and revive older leads
04 / GROW YOUR BUSINESS

Build a more effective consulting business.

Put structure behind your growth. Learn how to organize your pipeline, improve daily habits, and use technology to support a more consistent candidate experience.

  • Document your candidate journey and sales process
  • Use your CRM to manage follow-up and priorities
  • Apply AI and automation to repetitive work
  • Track lead, referral, and closing conversion rates

A practical approach.
Built around your business.

01   Assess your process

Review how you attract leads, engage buyers, and support franchisor referrals.

02   Focus your training

Work on the skills and systems that address your biggest growth obstacles.

03   Apply and measure

Put your plan to work and use your numbers to identify the next improvement.

Your next step

Ready to grow your franchise consulting business?

Let’s talk about your goals, your current process, and where you could use the most help—from attracting buyers to converting referrals and closing more deals.

CONNECT WITH JOHN HENNING

484-942-6383
Call John Send a text

Call or text John to discuss franchise consultant training and the growth opportunities in your business.